How it was like In the early to mid-2000s, back when I just starting to learn about the web and web technologies, the amount of new and creative websites that I was seeing was at its all-time high. Flash (and Dreamweaver) was all the rage back then, providing website designers a tool that was…

During a product’s development life-cycle its developers make a lot of assumptions — understandably so. There are many principles that we understand to be true, ideas we think that are true, and biases we want to be true. All of these are mixed in together on how a product is…

Ever since I learned and started creating User Personas for products I’ve wondered what are the most useful and efficient ways to have them integrated into development cycles. Note that there are many ways to do this — print-outs, wikis, etc. which works fine depending on the context. However, what…

Artificial Intelligence has captured our imagination since the invention of computers. Since its early days, we’ve put high expectations as to what it can do for us (think Jetsons) and to us (think Terminator 2). …

What is a mental shotgun? we often compute much more than we want or need. I call this excess computation the mental shotgun — Daniel Kahneman, Thinking, Fast and Slow Daniel Kahneman’s states in his book that we don’t have much control over how our brain makes sense of things — that it is pretty…

When we started as UX practitioners some of us had a notion that a good UX is something that provides a beautiful experience but just visually. Many of us came from designing UIs and frontend development which is likely a reason for that perception. Sometimes, this expectation does not only…

Psychographic segmentation is a method that puts your audiences in categories that relate to their personalities and characteristics. This method is different from demographic segmentation because its data is not based on “hard evidence” e.g. age, place of birth but is based on subjective factors. …

I majored in Computer Science and had Solaris and Java Tech as my elective specialty back in university but my love in the tech world started when I designed and developed my first website with just HTML and CSS using notepad. My first jobs were mainly web development work, mostly…

Tabula rasa — is the theory that individuals are born without built-in mental content and that therefore all knowledge comes from experience or perception. If you’re reading this, you are likely not a newborn individual. That implies that your mental content all came from your experiences and your histories and…